Essentials of public health communication / Claudia F. Parvanta, lead author and editor ... [et al.].

Includes bibliographical references and index.

Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.