TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Thill,John V.
TI  - Business in action
SN  - 9780135175477 (pbk.)
U1  - 650 23
PY  - 2020///]
CY  - Hoboken, N.J.
PB  - Pearson
KW  - Business
KW  - Commerce
KW  - Industrial management
N1  - Revised edition of the authors' Business in action, [2017]; Includes bibliographical references and index; Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets
ER  -