Business in action /
Bovée, Courtland L.,
Business in action / Courtland L. Bovee, John V. Thill. - Ninth Edition. - xiv, 459 pages : color illustrations ; 28 cm
Revised edition of the authors' Business in action, [2017]
Includes bibliographical references and index.
Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.
9780135175477 (pbk.) 013517547X (pbk.)
2018049472
Business.
Commerce.
Industrial management.
650
Business in action / Courtland L. Bovee, John V. Thill. - Ninth Edition. - xiv, 459 pages : color illustrations ; 28 cm
Revised edition of the authors' Business in action, [2017]
Includes bibliographical references and index.
Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.
9780135175477 (pbk.) 013517547X (pbk.)
2018049472
Business.
Commerce.
Industrial management.
650