Business in action / Courtland L. Bovee, John V. Thill.
Material type:
- text
- unmediated
- volume
- 9780135175477 (pbk.)
- 013517547X (pbk.)
- 650 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
OPEN SHELF | PU Library | HF1008 .Bov 2020 (Browse shelf(Opens below)) | 1 | Available | 1100003023 | ||
OPEN SHELF | PU Library | HF1008 .Bov 2020 n2 (Browse shelf(Opens below)) | 2 | Available | 1100003024 |
Revised edition of the authors' Business in action, [2017]
Includes bibliographical references and index.
Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.
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