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Business in action / Courtland L. Bovee, John V. Thill.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, N.J. : Pearson, [2020]Edition: Ninth EditionDescription: xiv, 459 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135175477 (pbk.)
  • 013517547X (pbk.)
Subject(s): DDC classification:
  • 650 23
Contents:
Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
OPEN SHELF PU Library HF1008 .Bov 2020 (Browse shelf(Opens below)) 1 Available 1100003023
OPEN SHELF PU Library HF1008 .Bov 2020 n2 (Browse shelf(Opens below)) 2 Available 1100003024

Revised edition of the authors' Business in action, [2017]

Includes bibliographical references and index.

Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.

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